Thursday, April 2, 2009

New Mobile Donation Platform Offers Fundraising Boost to AFCA

American Foundation for Children with AIDS (AFCA, www.HelpChildrenWithAIDS.org) announced that it has been selected as a partner for CharityCall and Truist. AFCA, which provides life-saving medications, medical supplies and food for orphans with HIV/AIDS in sub-Saharan Africa, is only the sixth charity to be selected to benefit from CharityCall.

This partnership enables individuals to make charitable contributions with their cell phones in a way that’s convenient, secure and innovative. Open to all AT&T mobile subscribers in the U.S., donors can make contributions of $25 to AFCA from any AT&T mobile device without entering an SMS text or exchanging private financial or user information. Donations can be made in less than 30 seconds by dialing #505, after which donors will be prompted to dial 12, the ID code assigned to AFCA.

“AFCA relies on new, creative approaches to solving problems, whether it’s getting drugs and food into Zimbabwe, getting people involved through climbing, or raising funds,” said AFCA executive director Tanya Weaver. “We are very excited and honored to be chosen by CharityCall and Truist as a recipient of its innovative approach to simplifying making donations.”

Once the tax-deductible donation is made, AT&T wireless users will receive a text message confirmation, including a link to the CharityCall website, where additional information about designated charities or causes is available, as is tax receipting. The $25 donation is a one-time charge automatically billed to the user’s AT&T Wireless monthly statement.

“It is very appropriate that AFCA is working with CharityCall and Truist on this revolutionary mobile platform – mobile technology is literally being used to transform many processes in health care and business in Africa. We are proud to be one of the first to take advantage of this technology. It has the power to transform not only the model for accepting charitable donations, but also to improve people’s lives,” continues Tanya Weaver.

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